Step 3 of the B4T Canvas begins to describe the operations side of the business. With this section, we want to determine both how and what we need to fulfill the customer needs we are selling a solution to.
If we were to chart time versus level of authenticity, what would that curve look like?
I recently spoke to a class of senior marketing students at Indiana Wesleyan University. The professor is a new friend and a member of one of The Stone Table's church partners. He asked me to share about Business as Mission (BAM) as a way to open these students' minds...
Now that you have an idea that solves a problem and an initial transformation plan for your B4T, the next step is to determine how you will connect with your customers. We are going to draw on two foundational principles for sales and marketing that will determine the rest of your strategy in this section: Target Market, and Sales Channels.
We can indeed engage the Great Commission wherever we go – even in the marketplace. What does that look like for you?
There's a self-soothing saying I've heard for most of my life: "God will never give you more than you can handle." It's a bit of psychological gamesmanship, a way of shoring up our courage when we are facing a difficult season – I can do this! If God allowed it, I...
Today we saw how many of the marketplace skills that we have as believers can fit into God’s story and work in the world
Perhaps your office wall is already wallpapered with certificates, diplomas, and other marketplace achievements. Regardless of how many skills you've mastered in your career, here's one I'm going to challenge you to brush up on: Prayer. In fact, I believe that prayer...
The B4T Canvas is a template for mapping Business as Missions (BAM) structures that are focused on reaching Unreached People Groups (UPGs).
When we begin to reimagine the marketplace, business, and entrepreneurship through the lens of the Gospel, we will see the opportunity to proclaim the name of Jesus through business.
We just got back from a whirlwind three days in Peru, up in the Andes Mountains, between 11,000 and 12,000 feet above sea level. I've almost recovered the oxygen I lost during that trip. While we were there, we got to talk to my new friend, missionary Bob Holloway,...
I'll go back to Philippians 4:6-7: "Don't worry about anything; instead, pray about everything. Tell God what you need and thank Him for all He has done. Then you will experience God's peace." So that means, basically, the more time you spend with God, the more peace...
Our value was set by a Savior who declared, "While you're yet a sinner, I will come and die for you." You're valuable because I made you, I love you, and I came for you. This Value-First identity changes the entire nature of our work. It transforms it from earning to...