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The B4T Canvas: Sales & Marketing

The B4T Canvas: Sales & Marketing

Read Step 1 of The B4T Canvas Here Step 2: Connect to Customers Now that you have an idea that solves a problem and an initial transformation plan for your B4T, the next step is to determine how you will connect with your customers. We are going to draw on two...
The B4T Canvas: Problem & Solution

The B4T Canvas: Problem & Solution

If you’ve ever developed a business plan, you’re probably familiar with the overwhelming task of researching, writing, and late nights drinking copious amounts of coffee or whatever your favorite energy drink is just to stay sane amidst the never-ending process. On...
The 3 Missional Marketplace Models

The 3 Missional Marketplace Models

We often say that there are three kinds of Business as Missions (BAM): job taking, job faking, and job making. The first, job taking, is kind of like your modern version of the Acts 18:3 tentmaker. Paul took his job with him as he shared the gospel. You might think of...