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Three Dimensions of Authenticity

Three Dimensions of Authenticity

A millennial-aged co-worker recently interviewed me as part of her PhD research.  Her topic was “authenticity”; she was gathering data regarding how different generations view this subject.  Her working definition of this term was “being real or true.”  Her very...
The B4T Canvas: Sales & Marketing

The B4T Canvas: Sales & Marketing

Read Step 1 of The B4T Canvas Here Step 2: Connect to Customers Now that you have an idea that solves a problem and an initial transformation plan for your B4T, the next step is to determine how you will connect with your customers. We are going to draw on two...